{"id":20,"date":"2012-03-09T17:55:16","date_gmt":"2012-03-09T22:55:16","guid":{"rendered":"https:\/\/theproteagroup.com\/?page_id=20"},"modified":"2012-06-22T01:42:39","modified_gmt":"2012-06-22T05:42:39","slug":"communications","status":"publish","type":"page","link":"https:\/\/theproteagroup.com\/?page_id=20","title":{"rendered":"Communications &#038; Strategic Advice"},"content":{"rendered":"<h2>How clear is your messaging?<\/h2>\n<p>Do people actually know what you do, why you are different and why they should care? How concise is your elevator pitch?\u00a0 How compelling is the strategy? \u00a0<em>It\u2019s not what you mean. It\u2019s what you say.<\/em><\/p>\n<p>How you talk to people determines the perception they will have of you \u2026 leader or loser. In talking to different audiences \u2013 your colleagues, your customers, your legislators, \u00a0your partners, analysts or the press \u2013 every single communication says more than you think.<\/p>\n<p>Persuasively articulating your brand and your business is fundamental in building understanding and agreement with your strategies and actions. Your messaging, communications, presentations and briefings are how you turn colleagues into evangelists, inquirers into buyers, acquaintances into allies and allies into alliances, cynics into believers, and how you turn the media into your mouthpiece.<\/p>\n<p>The Protea Group&#8217;s focus is to develop creative one-to-one communications that generate constructive action and tangible results.<\/p>\n<p>Your brand vision is the launching pad for us to create compelling communications and business-building programs that tap into the beliefs and motivations of your intended audiences and communities.<\/p>\n<p>From one-time projects to marketing campaigns \u2013 from planning to execution \u2013 The Protea Group pushes through existing boundaries to connect with your targets and to provoke action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How clear is your messaging? Do people actually know what you do, why you are different and why they should care? How concise is your elevator pitch?\u00a0 How compelling is the strategy? \u00a0It\u2019s not what you mean. It\u2019s what you say. How you talk to people determines the perception they will have of you \u2026 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/theproteagroup.com\/?page_id=20\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Protea Group | A Communications &amp; Public Affairs Consultancy\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Communications &amp; Strategic Advice | The Protea Group\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/theproteagroup.com\/?page_id=20\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2012-03-09T22:55:16+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2012-06-22T05:42:39+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Communications &amp; 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