The Protea Group is a communications and public affairs consultancy based in New York City and Cape Town. We are a one-stop shop that provides a full suite of services including communications, public affairs, investment forums and trade missions.
Our Core Services
We specialize in Tactical Investment Forums and Conferences on business and investment opportunities in Africa. Delegates who participate in our events develop essential knowledge, and learn first-hand the rewards and risks of investing in Emerging Markets.
Conducting desk research into an overseas market can provide you with a host of useful information. But if you really want to get to grips with a country, there’s no substitute for visiting it yourself. A trade mission is one of the most effective ways of assessing an overseas market. It gives you the security and support of traveling in a group.
Assessing the political climate in order to project what’s going to happen before it does and who may be involved can make a significant difference in results and business decision-making. Information that may seem unrelated to your issues and goals can often help or hinder your success.